SELF-SUMMARY
Reon Vaz
I am a Mumbai, India based Marketing operations leader with 6+ years’ experience transforming insight into action. Expert in SEO, marketing automation, analytics and full funnel strategy.
EXPERIENCE
2022 - 2025
Marketing Operations Manager
Branding Arc
- Led a data-driven optimization program that increased lead conversions by 20% and improved client engagement.
- Scaled the Mumbai team from 2 to 14, implemented OKRs, and ensured 12 straight quarters of on-time delivery.
- Built ChatGPT-API tools to automate content creation for 35+ clients, cutting workload by 80%.
- Developed onboarding and SOP systems, reducing ramp-up time by 30%, and designed a Zoho Sprints Kanban workflow that halved hand-off delays.
- Standardized GA4 tagging via Google Tag Manager and supported the CEO on international calls while leading key hires and performance reviews.
2020 - 2022
Marketing Operations Coordinator
Branding Arc
- Coordinated 20+ social‑media accounts via Zoho Social, aligning messaging with strategic goals.
- Streamlined project workflows, accelerating turnaround times and laying groundwork for current automation initiatives.
- Supported digital campaigns, tracked performance metrics, and provided actionable insights to senior stakeholders.
2018 - 2023
Social Media Coordinator
Academic IELTS Help - Freelance
- Spearheaded the growth of Academic IELTS Help’s Instagram from 2k to 95k followers within a year.
- Enhanced YouTube subscriber base by over 40% through targeted content strategies.
- Developed 150+ Canva creatives quarterly, boosting engagement and brand visibility.
- Relaunched the WordPress blog, doubling organic sessions and improving SEO performance.