I am a Mumbai, India based Marketing operations leader with 6+ years’ experience transforming insight into action. Expert in SEO, marketing automation, analytics and full funnel strategy.
EXPERIENCE
2022 - 2025
Marketing Operations Manager
Branding Arc
Led a data-driven optimization program that increased lead conversions by 20% and improved client engagement.
Scaled the Mumbai team from 2 to 14, implemented OKRs, and ensured 12 straight quarters of on-time delivery.
Built ChatGPT-API tools to automate content creation for 35+ clients, cutting workload by 80%.
Developed onboarding and SOP systems, reducing ramp-up time by 30%, and designed a Zoho Sprints Kanban workflow that halved hand-off delays.
Standardized GA4 tagging via Google Tag Manager and supported the CEO on international calls while leading key hires and performance reviews.
2020 - 2022
Marketing Operations Coordinator
Branding Arc
Coordinated 20+ social‑media accounts via Zoho Social, aligning messaging with strategic goals.
Streamlined project workflows, accelerating turnaround times and laying groundwork for current automation initiatives.
Supported digital campaigns, tracked performance metrics, and provided actionable insights to senior stakeholders.
2018 - 2023
Social Media Coordinator
Academic IELTS Help - Freelance
Spearheaded the growth of Academic IELTS Help’s Instagram from 2k to 95k followers within a year.
Enhanced YouTube subscriber base by over 40% through targeted content strategies.
Developed 150+ Canva creatives quarterly, boosting engagement and brand visibility.
Relaunched the WordPress blog, doubling organic sessions and improving SEO performance.